Reddit launched Max campaigns in beta on January 5, 2026. The company described the new feature as an automated campaign type for traffic and conversion objectives.
Max campaigns use AI and Reddit Community Intelligence to predict ad impression value and adjust settings in real-time.
The system automates targeting, creative selection, placement, and budget allocation. Advertisers retain options to apply manual controls.
During alpha testing with over 600 participants, early results showed average improvements of 17% lower cost per acquisition and 27% more conversions compared to standard campaigns.
Brooks Running reported a 37% decrease in cost per click and 27% more clicks in one test.
Max campaigns also include tools for generating headlines with trending Reddit language and converting images to platform formats. Video cropping features will arrive soon.
A new reporting tool called Top Audience Personas clusters viewers into groups and reveals their current interests based on campaign data and Reddit’s post history.
Why This Matters Today
Reddit reported 19% year-over-year growth in daily active unique users in Q3 2025. Ad conversions on the platform more than doubled year-over-year during the same period.
Max campaigns aim to help advertisers capitalize on this growth through automation.
Automated ad systems on other platforms often limit visibility into performance drivers.
Reddit positioned Max campaigns as different by providing AI-driven insights, starting with Top Audience Personas.
The company plans additional reporting features that combine campaign results with signals from over 23 billion posts and comments.
Early adopters, like furniture retailer Cozey, cited improved return on ad spend and lower costs without constant manual adjustments.
Reddit’s VP of Ads Product, Jyoti Vaidee, stated the goal is to simplify setup for new advertisers while delivering tailored community insights.
Our Key Takeaways:
- Reddit rolled out Max campaigns in beta for select advertisers running traffic or conversion objectives.
- The AI-driven system delivered an average 17% lower cost per acquisition in alpha tests while adding performance transparency through audience personas.
- Broader access will expand over the coming months, with Top Audience Personas reporting launching in the weeks ahead.
You may also want to check out some of our other tech news updates.
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