Here are the latest social media trends, viral content ideas, trending songs, and AI news on September 16, 2025:
Social Media Trends and Content Ideas
- Friend Zone by Thundercat is a trending TikTok song with over 180k posts. Pair this audio with relatable, day-in-the-life content.
- Where Were You by Alan Jackson is a trending Instagram song with over 13k reels. Pair this audio with wholesome content.
- I Tried… is a popular YouTube trend. Post a long-form video like “I tried turning $100 into $1k with day trading” or “I tried affiliate marketing for 30 days”.
- Employee-Generated Content is a rising marketing trend in which brands encourage staff to share authentic posts that boost trust and engagement.
- How I Sounded is a viral TikTok trend. Post a video with a text overlay like “How I sounded when I’m working out” or “How I sounded when I was building my startup”, then pair an audio that matches your caption.
- Authority Content is a rising social media trend. Post videos showing social proof and results to build trust with your audience.
- Double Down is a rising marketing trend in which brands recreate a viral post with minor tweaks, templating it, and reposting it everywhere.
- The Carnivore Diet is trending among creators in the health, wellness, and fitness industries. Creators post videos of themselves cooking and eating, explaining the diet’s benefits and responding to frequently asked questions or comments.
- Using TikTok’s Newest Features is a common trend on the platform, with numerous creators claiming that it helps increase views and engagement.
- Your Love Is My Drug by Ke$ha is a trending TikTok song. DJs share remixes of this song, and other creators pair it with lifestyle content.
- Sales and Marketing Tactics In A Book is a common advertising trend among sales gurus. Compile the best-performing sales and marketing tactics in a book and promote it as a free or low-ticket offer to collect leads.
- Money is trending on TikTok and Instagram, paired with clips of luxurious content. Create a 30-60 second video of clips with luxury cars, real estate, and travel, and use the word “Money” as text overlay.
- 3 Things I’m Good At is a popular sound and video trend on TikTok. Pair the sound with your favorite hobbies and add the following text overlay: “3 Things I’m Good At: Hobby 1, Hobby 2, Hobby 3.”
Trending Google Search Queries
- Tesla Stock is trending, with over 100,000 searches in just 11 hours after it was reported that Elon Musk bought $1 billion worth of the company’s stock.
- iOS 26 is a rising query, reaching 50,000+ searches in just 13 hours after it was reported that Apple’s new Liquid Glass design is available to everyone.
- The Federal Reserve is trending, increasing 50% in 10 hours, as investors look forward to the Fed meeting.
- NVIDIA is trending on Google, shooting up 75% in just 13 hours after China claimed that NVIDIA broke anti-monopoly laws.
Business and Marketing Book Trends
- Antifragile by Nassim Nicholas Taleb shows how people, businesses, and systems can gain strength from stress, risk, and uncertainty.
- Never Split the Difference by Chris Voss reveals negotiation techniques from an FBI hostage negotiator that can be used in business and everyday life.
- Good to Great by Jim Collins explains why some companies thrive while others fail, highlighting key principles for long-term business growth.
- Principles by Ray Dalio teaches how clear values, radical honesty, and process-driven decisions help leaders and organizations succeed.
Tech News and AI Developments
- Snapchat announced Snap OS 2.0, which includes a redesigned browser, new Spotlight and Gallery Lenses, and Travel Mode for Spectacles.
- OpenAI released the most extensive study on ChatGPT consumer usage, looking at how the technology is being adopted and creating economic value.
- Anthropic released its Economic Index, showing AI use is rising fast but unevenly, with coding and automation leading.
- Cohere opened a new Paris office to serve as its EMEA hub, expanding its enterprise AI presence and policy leadership.
- Samsung shared a new infographic that shows how Galaxy AI has transformed smartphones and expanded into a whole ecosystem.
- Google released NeuralGCM with the University of Chicago to deliver AI-powered weather forecasts to millions of farmers.
- ElevenLabs introduced Productions, a managed service for creators and media businesses offering dubbing, captions, subtitles, transcription, and audiobooks.
- Browser Use introduced Msg-Use to schedule WhatsApp messages, set time-zone sends, and auto follow-ups for less inbox stress.
- OpenAI launched GPT-5 Codex, optimized for agentic coding, code review, and real-time collaboration across IDE, CLI, and cloud.
Trending AI Tools
- Polly – lets teams run polls, surveys, live quizzes, and feedback tools directly inside apps like Slack, Teams, or Zoom to boost engagement.
- Mercor – lets you automate repetitive work by quickly generating documents, templates, and processes, so teams waste less time on admin.
- BigBear AI – builds AI solutions for mission-critical operations, delivering predictive intelligence, threat detection, and autonomous decision tools for security, defense, supply chain, and government.
- Wsup AI – lets you chat for free with AI characters online.
- Janitor AI – helps clean up and manage datasets by removing bad data, labeling, and organizing so models train better.
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