Splio has announced the commercial launch of its AI-first CRM powered by Tinyclues.
The company positions prediction as the core layer of modern CRM, integrating predictive AI directly into marketing automation, loyalty management, and customer engagement workflows.
Tinyclues AI, acquired by Splio in 2023, has evolved from a predictive AI engine into a system enhanced with generative and agentic capabilities. The updated architecture now supports not only audience prediction but also conversational interfaces and AI-driven decision support.
Alongside the platform launch, Splio introduced Ask My CRM, an AI agent designed to function as a marketing copilot.
The agent connects to a brand’s customer database in real time, enabling teams to query performance data, diagnose campaign results, and generate operational outputs such as reports and action plans.
Splio reports that approximately 30% of its annual recurring revenue currently comes from AI-related offerings, with a stated target of exceeding 50% by 2027.
The launch reflects an ongoing shift in CRM strategy, where predictive modeling is increasingly framed as foundational infrastructure for personalization, orchestration, and future agent-driven customer interactions.
Why This Matters Today
CRM platforms are increasingly integrating AI tools as marketers seek automation, personalization, and faster decision-making.
Splio’s launch reflects a broader shift toward embedding AI directly into core marketing workflows rather than offering AI as a separate feature set.
Predictive AI has historically focused on audience targeting and conversion optimization. The addition of generative and agentic capabilities signals an industry move toward AI systems that not only analyze data but also produce outputs and guide execution.
This aligns with the growing use of AI copilots across marketing and sales software.
Splio’s revenue breakdown suggests that AI products are becoming a measurable business driver rather than an experimental layer.
The company’s emphasis on prediction as a CRM foundation also highlights ongoing competition among vendors to differentiate their AI strategies.
For marketers, the development points to a continued blending of analytics, automation, and conversational interfaces. CRM systems are evolving from data management tools into decision-support platforms that integrate AI agents capable of interpreting business context.
Our Key Takeaways:
Splio formally positioned AI as the central layer of its CRM platform rather than an add-on feature.
The company integrated predictive, generative, and agentic AI capabilities through Tinyclues AI.
The launch underscores how CRM vendors are redesigning interfaces around AI-assisted workflows. The strategy reflects growing demand for systems that combine audience prediction with automated execution support.
- Splio launched an AI-first CRM that embeds Tinyclues AI directly into marketing automation and customer engagement workflows.
- The platform expansion shows how CRM providers are combining predictive AI with generative and agentic functions to support marketers.
- The company’s revenue targets indicate that AI products are becoming a core growth driver to watch in the CRM market.
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