Here are the top 3 TikTok trends for entrepreneurs, trending Google Search queries, and the most significant tech news on January 30, 2026:
Top 3 Social Media Trends and Content Ideas
- Try It Now Content is gaining traction on TikTok as creators shift toward showing products in action rather than just describing them. In the past seven days, videos using this format have generated over 2 million impressions.
The structure is consistent: a short demonstration of one clear use case, followed by a direct prompt to try the product.
The trend is most common among app builders, SaaS founders, and marketers who want viewers to understand utility before being asked to engage.
To join this trend, focus each video on a single outcome your product delivers and show it happening on screen from start to finish. Keep the demonstration tight so viewers immediately understand what the product does without explanation.
Place the “try it now” CTA only after the demonstration is complete, positioning it as the next step rather than the message itself.
Creators who successfully apply this format rely on clarity and sequencing, letting the product prove its value before asking for action. - It’s My Social Media is a trending content format in which creators assert ownership of their feed by pairing a simple text overlay with popular lip-sync audio.
The video usually opens with the text “It’s my social media,” followed by clips showing personal interests, routines, or moments that feel authentic to the creator.
The trend is spreading on TikTok and Instagram Reels, especially among creators who want to reset expectations around what they post and why.
Instead of explaining a message, the content relies on tone, music, and visuals to communicate intent.
Select clips that genuinely represent how you want your online presence to feel, not what you think performs best.
This could include hobbies, work moments, downtime, or everyday activities you already document. Add the text overlay in the first second so viewers immediately understand the framing, then lip-sync naturally to the audio without over-editing.
Creators executing this trend well keep it simple and personal, using familiar visuals to reinforce that their content choices are intentional rather than algorithm-driven. - We Work In {XYZ} is a trend that centers on a text overlay that starts with “We work in [industry], of course…” followed by a humorous or exaggerated behavior associated with that job.
For marketers, common examples include “of course we treat scrolling like research” or “of course we judge ads instead of watching them.”
The video itself is usually simple, filmed in real work environments such as desks, offices, or home setups, and relies on recognition rather than performance. The humor lands because the behavior feels true, not staged.
The trend performs well because it signals in-group understanding. Viewers immediately know whether the content applies to them, which drives shares, saves, and tags.
It also scales easily across niches, since the structure stays the same while the industry and behavior change. For brands, agencies, and creators, the format offers a low-effort way to humanize an account while staying native to the feed.
What’s Trending On Google + Amazon Bestsellers
- Visa is trending on Google, rising 100% in just 1 hour after the company beat expectations in its earnings report, sending the stock price surging.
- SpaceX is a trending Google search query, rising by 50% in just 2 hours after it was reported that the company is allegedly merging with Tesla or xAI.
- Gold is surging on Google, with over 50,000 searches in less than a day after the price of gold hit $5,300.
- Bestseller: The Airbnb Optimization Playbook by Elie Parienti teaches how to build clear, algorithm-friendly listings that rank higher and convert consistently.
- Bestseller: How to Sell on Etsy for Beginners by Alex Bond teaches how to start an Etsy shop, sell digital products or crafts, and make your first sale.
Breaking Tech News and AI Developments
- Meta outlined how AI is boosting engagement, ad performance, and business messaging, positioning 2026 as a year of accelerated AI-driven growth.
- MNTN unveiled new QuickFrame AI features to help brands create scalable, on-brand TV and social video ads in minutes.
- Clawdbot was rebranded as Moltbot – an open-source personal AI assistant that actually executes tasks such as messaging, scheduling, and more.
- Predis.ai announced the launch of Agent Mode, a new capability designed to improve how marketers develop and scale ad creatives.
- Tesla confirmed it will end production of the Model S and Model X next quarter as it shifts its vehicle strategy toward autonomy.
Think with Team Vavoza 💡
Efficiency is hitting overdrive with Meta’s latest AI engagement tools and Tesla’s massive pivot toward autonomy.
Yet, as the backend of business gets automated, the front end is demanding something far more personal.
Trends like “It’s My Social Media” signal a shift away from curation, with creators prioritizing raw, unfiltered moments over polish. The market is rewarding those who treat their platforms as personal diaries rather than just broadcast channels.
Heck, it’s not just social media; Google’s December core update also demoted curated content that lacks depth or doesn’t demonstrate first-hand experience with the topic at hand.
The smart play is to leverage AI tools like MNTN’s QuickFrame to streamline your workflow without outsourcing your soul. Let the tech manage the scale, but ensure your video concepts remain grounded in human utility and humor.
As AI agents become capable of executing tasks, your unique perspective becomes your only uncopyable asset.
Quick Tip: Hop on the “Try It Now” trend by filming a 15-second unedited demo of your product – prove it works before you ask for the sale.
You may also want to check out some of our other marketing trends and tech news.
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