Here are the current digital marketing trends, entertaining video ideas for TikTok, and breaking technology news on February 13:
Top 3 Social Media Trends and Content Ideas
- I Think I Want To Try is a montage-style TikTok and Reels trend built around visual storytelling.
Open the video with a text overlay reading “I think I want to try,” then cut through multiple short b-roll clips showing activities, routines, hobbies, or work moments. The video typically ends with a final overlay that reads “Everything.”
The format communicates curiosity, ambition, or lifestyle identity without dialogue. Videos are usually 10-20 seconds and rely on pacing rather than narrative.
Choose clips that feel cohesive rather than random. Use footage tied to real interests, habits, or environments. Keep each clip brief, typically one to two seconds, and vary visuals to maintain attention.
Avoid repeating similar shots. Place the opening text immediately, cut quickly into visuals, and land the ending cleanly. Remove filler.
The goal is fast recognition and a smooth visual rhythm that reinforces a clear lifestyle signal. - My Morning As A is a viral TikTok trend centered on documenting early-day habits through identity framing. You begin with a text overlay such as “My morning as a 28-year-old,” then sequence short clips showing your actual morning activities.
Common visuals include coffee preparation, workouts, journaling, commuting, planning, or work setup. Dialogue is optional. Videos typically rely on calm pacing, ambient audio, or light background music.
The structure prioritizes observational footage over explanation.
To apply the trend effectively, pick a framing that creates immediate context. Age works, but profession, lifestyle, or personality angles often perform better. Use real moments instead of staged actions.
Keep clips short and visually varied to maintain flow. Avoid over-editing. Place the overlay at the opening frame and move quickly into the footage.
The objective is simple: let viewers recognize patterns, compare routines, and interpret lifestyle signals without needing narration. - I Started My Business At is trending on TikTok. Open with a text overlay that states your starting point, typically combining age and a concrete number, such as “I started my business at 25 with $990.”
The video then cuts into clips or visuals that imply progress, effort, or evolution. Common footage includes work sessions, products, metrics, client interactions, or behind-the-scenes moments.
Videos are usually under 20 seconds and rely on visual contrast rather than detailed storytelling.
To ride the trend effectively, use specific details that feel credible. Numbers anchor attention and trigger curiosity. Choose visuals that signal motion, not status.
Viewers respond better to evidence of work and growth than generic lifestyle footage.
Keep pacing tight. Place the text immediately, cut it into clips quickly, and remove anything that slows recognition. The structure should communicate progress within seconds.
What’s Trending On Google + Amazon Bestsellers
- Coin Stock is trending on Google, rising 400% in just an hour, as Coinbase (COIN) shares plunged amid the crypto selloff, platform glitches, analyst downgrades, and weak earnings outlook.
- Dow Jones Markets Futures is trending on Google, with over a 400% increase in searches in 3 hours, driven by a premarket uptick signaling potential recovery attempts after recent volatility, fueled by AI-related concerns and mixed earnings reactions.
- Cake Mix is surging on Google, rising 200% in just 6 hours after the FDA announced a recall of cake mixes due to an alleged undeclared Allergen found in the product.
- Bestseller: The Manager Method by Ashley Herd offers a practical, real-world guide for managers, using her proven 3-step framework to make better decisions, handle challenges, build high-performing teams, and lead confidently without burning out.
- Bestseller: Invitations by AJ McArthur presents a modern, pressure-free sales philosophy that redefines objections and hesitation as invitations to deepen conversations through genuine listening, presence, and leadership.
Breaking Tech News and AI Developments
- Splio introduces an AI-first CRM powered by Tinyclues AI, embedding predictive, generative, and agentic capabilities.
- Validity introduced Engage, an AI-powered email platform using specialized agents and its data network to manage risk, content, and deliverability.
- Uber Eats introduced Cart Assistant, an AI feature that builds grocery baskets from text or images, factoring in availability and pricing.
- Experian introduced its Insurance Marketplace app on ChatGPT, enabling conversational auto insurance comparisons across more than 37 carriers.
- beehiiv introduced a Media Library, Getty Images integration, native Website Analytics, and Digital Products v2 features.
Think with Team Vavoza 💡
The latest shift in digital marketing isn’t just about reaching more people; it’s about using AI to remove the friction that kills conversions.
Tools like Uber Eats’ Cart Assistant and Experian’s ChatGPT insurance marketplace show that consumers now expect brands to do the heavy lifting of searching and comparing for them.
If your customer journey requires more than a few clicks or a simple conversation, you are likely losing revenue to more automated competitors.
By integrating agentic AI into your CRM or email strategy, you can move from generic broadcasts to predictive interactions that anticipate a user’s next move before they even make it.
Instead of trying to master every new platform, focus on how these “helper” technologies can bridge the gap between interest and purchase.
A simple way to start is by auditing your current checkout or sign-up flow to identify one area where a text-to-action AI tool could replace a manual search.
You may also want to check out some of our other marketing trends and tech news.
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