Here are 20 viral digital marketing trends and content ideas to grow your brand going into September 2025:
- My First Time… is a popular content idea. Post a video with a text overlay like “My first time running ad campaigns” or “My first time going on an airplane”. Tailor it to your niche, and share funny and relatable moments with your audience.
- Late Night Finds is a rising social media trend. Post a video with the text overlay “Late night finds {XYZ}” sharing funny and memorable moments you found in your camera roll.
- How Easy It Is… is a viral TikTok trend. Post a video with a text overlay like “How easy it is to do affiliate marketing” or “How easy it is to become a millionaire”, sharing valuable advice and strategies.
- Things I Hate is a social media trend in which you post a video with the text overlay “Things I hate” and share things you dislike in your business niche or life.
- Animated Storytelling Transitions is a popular marketing trend. Post an animated video using something catchy or viral, like “Would you survive falling off this plane?” and then have it transition into an ad for your business.
- Only {X} Would Understand is a viral TikTok trend. Post a video with a text overlay like “Only marketers would understand”, and share niche-related commentary that only your target audience would understand.
- Steal My Blueprint is trending on YouTube. Post a video with a text overlay like “Steal my $20k/mo dropshipping blueprint”. Share valuable insights to help people succeed in your niche.
- Pro vs. Average is a viral marketing trend. Post a video like “1 expert marketer vs. 5 newbies” or “Pro bodybuilder vs. average lifting bros”. Film a podcast-like video with experts sharing their knowledge and debating with average people.
- When You Randomly Remember… is a popular social media trend. Post a video with a text overlay, such as “When you randomly remember you forgot to turn off the stove”. Share funny, niche-related experiences and memories.
- Behind-The-Scenes is a viral social media trend. Post a video sharing clips of behind-the-scenes action, giving your audience an inside look into your life or business.
- Millennial Fashion is a popular trend. Creators are talking about, wearing, and recommending outfits that were popular back in the 90s.
- Yep, That’s Me… is a rising social media trend. Share a clip of something funny happening to you, then cut the video to moments before that incident, showing how it led up to that moment.
- The Art Of… is a popular YouTube trend. Post a video like “The Art of Marketing” or “The Art of Selling.” Share valuable lessons and insights from your niche.
- Nobody: My {X}… is a popular TikTok trend. Post a video with the text overlay “Nobody:” Then, under it, put another text overlay like “My friend when he got his first sale”. Recreate those funny or embarrassing moments to resonate with your audience.
- When You Realize… is a rising trend. Post a video like “When you realize you start doing things like your dad does” or “When you realize you’re becoming another guru”, tailoring your video to your niche and sharing relatable commentary.
- Millennial Cringe is a rising trend. Post a video making fun of what millennials do that causes second-hand embarrassment in younger people.
- Transitions are popular among fashionistas, makeup artists, and creators who enjoy showing skin care, makeup, and glow-up routines. If this applies to you, share a video of yourself without makeup or in lounge wear, add a smooth transition, and show off your work fit or makeup.
- Mentality is a viral social media trend. Post a video of yourself or clips of entrepreneurs saying motivational quotes or down-to-earth commentary, changing the clip in sync with the audio.
- Me Thinking About… is a popular TikTok trend. Post a video with a text overlay, such as “Me thinking about the time I signed my first client”. Share relatable or humorous moments with your audience.
- Joybaiting is the opposite of ragebaiting. Ride this trend by posting clips of yourself praising your employees, having wholesome moments with your friends, and sharing positivity with others.
You may also want to check out some of our other recent updates.
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