Here are some proven video ad hooks to attract leads, the latest marketing tech news on April 22, and new business and leadership books:
Content Ideas For Online Coaches and Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- The “3 Rules You Must Follow” hook frames an aspirational experience around gatekeeping – implying there are unwritten codes of conduct that separate insiders from outsiders, and that knowing them is the price of admission.
TheJetBusiness uses this in “3 rules you must follow on a private jet”, where the title combines a luxury status symbol with the suggestion that there are things you could get wrong, giving viewers both aspiration and a reason to pay attention.
This hook works because the word “must” implies consequence, and pairing it with a high-status context makes the viewer feel they’re getting access to a world they don’t yet belong to.
Use this format to package your expertise as insider etiquette – the unspoken standards that serious players follow, but nobody openly teaches.
Here’s an example for a business coach: “3 Rules You Must Follow When Raising Your Prices” - The “Why Are You Doing So Little?” hook reframes the viewer’s current effort level as embarrassingly inadequate, making even someone who feels busy suddenly question whether they’re truly working hard enough.
Alex Hormozi uses this in “Why Are You Doing So Little?”, where the provocative title is aimed directly at someone who likely considers themselves productive by common standards, but not impressive to experts.
This hook works because it weaponizes the gap between perceived effort and actual output, which is a blind spot almost every entrepreneur has but rarely confronts head-on.
If you coach clients, run a course, or sell a transformation program, use this format to challenge your audience’s baseline assumptions about what “doing the work” actually means.
Here’s an example of a social media marketer using this hook: “It took you 5 years to grow your account to 100,000 followers. Why are you doing so little? You could be growing by 10,000 followers every month by now.” - This [Thing] Hit [Huge Number] in [Short Time] is a format that uses a staggering, specific stat as the entire hook, making the viewer stop to verify whether what they’re reading is even possible.
For instance, Shawn Ryan uses this in “This Video Hit 4 BILLION Views in 7 Days”, where the raw scale of the number does all the work of creating disbelief and curiosity simultaneously.
This format works because specificity is more credible than vagueness, and when a number is both precise and almost unbelievable, the brain wants to resolve the tension by watching.
Use this format to lead with a performance stat, a revenue milestone, a subscriber count, or any result in your niche that sounds almost too large to be real.
Here’s an example: “This One Sales Script Closed $5.7 Million in 30 Days”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Google rolled out Pomelli, its AI-powered marketing tool for small businesses, in English across Europe to help generate on-brand images and social media content.
- Google unveiled Deep Research and Deep Research Max, the next generation of autonomous research agents built on Gemini 3.1 Pro, featuring enhanced long-horizon workflows, visualizations, and analytical performance.
- Microsoft highlighted how its partners are accelerating AI transformation for customers by focusing on measurable outcomes, security, governance, and production-ready solutions.
- OpenAI introduced ChatGPT Images 2.0, a new image-generation model designed to enhance its ability to create coherent and high-quality visuals.
- X’s Nikita Bier announced the launch of Custom Timelines, a new feature powered by Grok that allows Premium subscribers on iOS to pin personalized, topic-specific feeds directly to their home tab.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- AGENTIC COMMERCE by Stefan Wenzel explores how autonomous AI agents are shifting power dynamics by independently researching and purchasing products for consumers. It provides you with strategic frameworks and readiness scores to help you adapt to an AI-driven market.
- EMOTIONS BY DESIGN by Pieter Desmet and Steven Fokkinga reveals how designers can harness the science of emotions to create beloved, must-have products and services by addressing human needs, selecting target emotions, building emotion blueprints, and resolving need conflicts.
- HIDDEN PROFITS by Debra Angilletta reveals why more sales won’t fix your business. It shows you how to uncover hidden profit leaks, improve cash flow, pay yourself consistently, and build simple financial systems to achieve predictable profit.
- CULTURE BEATS STRATEGY by Christopher E. Fleming shares 40 marketplace lessons, arguing that long-term success is driven by a company’s internal habits rather than just clever strategy. The book emphasizes principles like simplicity and discipline to help you build a durable brand that lasts for decades.
- STEP UP TO SALES LEADER by Amanda Downs provides a step-by-step framework specifically designed for top-performing salespeople transitioning into leadership roles. It includes expert coaching strategies and downloadable tools to help new managers build and motivate high-performing teams.
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