Viral Video Trends + Tech News and Business Books: May 5

Here are some viral video trends to boost your views and lead flow, breaking tech news on May 5, and new books for successful entrepreneurs:

Social Media Trends For Info Marketers

Here are a few viral video hooks and content ideas to get more views and leads:

1. The “Dirty” Business hook triggers the brain’s pattern-recognition for illegal or morally questionable activity – the word “dirty” in a business context implies that something shady is happening.
   
   Codie Sanchez uses this in The “Dirty” Business Making People Millionaires, which makes it sound like you’re about to hear something illegal or controversial, only to hear Codie talking about literally “dirty” businesses.
   
   This hook works because the fantasy of a shortcut that bypasses the rules is one of the most universal and least spoken desires in the entrepreneurship audience, and “dirty business making millionaires” speaks directly to that fantasy.
   
   Codie doesn’t need to promise anything illegal – she just needs to make the viewer believe for one second that she might be about to, and that one second is enough to get the view.
   
   Use this format when you have a legitimate opportunity, strategy, or business model that sounds taboo on the surface.
   
   Here’s an example: “This Shady Design Tactic Is Doubling Landing Page Conversions”
   
   
2. [Hot Topic] Is A Big Lie: This hook works by positioning the creator as the “voice of truth” against a dominant narrative. The Diary of a CEO used this in AI Is A Big Lie.
   
   This hook works because it gives the audience permission to be skeptical about something they felt pressure to be enthusiastic about, which creates instant loyalty to the creator willing to say it out loud.
   
   Use this format to challenge the dominant narrative in your niche: the trend everyone is chasing, the tool everyone is recommending, the strategy everyone is selling – and position yourself as the voice of honest recalibration.
   
   Here’s an example: “The Personal Brand Revolution Is A Big Lie”
   
   
3. In The Life Of routines still grab attention and rack up views in 2026, as seen in TheJetBusiness’ recent “morning in the life of a private jet broker” video.
   
   This hook works because “day in the life” content converts aspiration into intimacy – the format implies authenticity, and authenticity in a high-status context is more compelling than any polished brand message.
   
   Use this format to show the behind-the-scenes reality of the life or business outcome your audience wants, framing it through the lens of ordinary routine rather than extraordinary achievement.
   
   Or use it to flex your lifestyle to gain views (if that’s your thing).
   
   It’s worth noting that TheJetBusiness used “morning” rather than “day”, which is more specific than typical “day in the life of” videos – this may have contributed to the momentum.
   
   Here’s an example: “Morning In The Life Of A Self-Made Millionaire”
   
   

Marketing Tech News and AI Updates

Here is the latest marketing tech and AI news you may have missed:

• Meta announced new AI-powered age assurance measures that automatically detect and move underage users into age-appropriate experiences across its apps – using AI rather than relying solely on self-reported age.
  
  
• ElevenLabs revealed its Series D investors, including BlackRock, Jamie Foxx, and Eva Longoria, as part of its $500M round. The company also announced it has hit $500M ARR, making it one of the fastest-growing voice AI companies.
  
  
• Google launched Multi-Token Prediction (MTP) drafters for Gemma 4, making inference up to 3x faster. Relevant for developers running Gemma 4 locally or at scale.
  
  
• Google has introduced several updates to Google Home, including a modernized camera interface with zoomed-in previews, expanded automation controls for more devices, and upcoming AI-powered features like camera history search on the web.
  
  
• Anthropic announced the formation of a new enterprise AI services company co-founded with Blackstone, Hellman & Friedman, and Goldman Sachs – plus backing from General Atlantic, Apollo, GIC, and Sequoia.
  
  The company will embed Claude into mid-sized businesses (community banks, manufacturers, regional health systems) using hands-on applied AI engineers from Anthropic.
  
  

New Books and Bestsellers for Entrepreneurs

Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:

• 90 DAYS TO LEVEL UP YOUR SALES SKILLS by Jeb Blount offers a 90-day roadmap with weekly tasks, techniques for building sales confidence and competence, and applicable strategies for new salespeople, first-time sales leaders, and experienced professionals.
  
  
• UNFIREABLE by Dr. Velma Trayham explores thriving amid economic disruption, AI advances, and instability by shifting focus from job titles to God-given purpose. It helps you break generational patterns, overcome fear and betrayal, protect your assignment, redefine wealth, and build lasting impact.
  
  
• DITCH THE PITCH by L. Paul Dorsey promotes replacing traditional prospecting and selling with a service-focused approach based on the TEA framework to build trust-based relationships and grow referrals.
  
  
• MEMOIRS OF A MEDIOCRE SALESMAN by Ryan Brancheau is an honest, humorous memoir showing how persistence, grit, learning from mistakes, and consistent effort can build a successful sales career and leadership path.
  
  

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