The content economy has reached a tipping point. Every marketer and their mother are pumping out polished ads, curated posts, and perfectly scripted videos.
The noise is deafening!
And here’s what most course creators and info product sellers are missing: the more saturated the content landscape becomes, the more valuable an authentic human connection becomes.
Big brands figured this out first.
Nike stopped running Super Bowl ads and started partnering with everyday athletes. Glossier built a billion-dollar company by making its customers the marketing team.
Wendy’s started roasting people on X, becoming more relevant than ever.
The playbook changed. And if you’re selling courses, coaching, or memberships, you need to adapt TODAY.
Here’s the thing: the shift isn’t just about being clever with social media. It’s a fundamental change in how people trust and buy.
Here’s the Supporting Data For User-Generated Content
Let’s break it down with some hard data:
The UGC Market Exploded
The global UGC platform market hit $7.10 billion in 2025 and is projected to reach $12.63 billion in 2026.
That’s nearly doubling in a single year!
According to Backlinko, 93% of marketers who use UGC say it performs notably better than traditional branded content.
And this isn’t small change. Fortune Business Insights projects that the global UGC platform market will grow to $64.31 billion by 2034.
That’s not just growth. That’s a fundamental shift in what audiences want – happening as we speak.
UGC increases conversions by 161% when included on e-commerce product pages. One hundred sixty-one percent. Let that sink in! 🤯
This isn’t just a trend. There’s psychology behind it:
Trust beats polish. Consumers can spot a scripted celebrity endorsement from a mile away. But a real person using your product in their daily life? That’s content that converts.
The Importance Of Authenticity In Content
Audiences have become remarkably skilled at detecting inauthentic content.
Sprout Social’s 2026 research found that 73% of consumers say they’ll switch to a competitor if a brand doesn’t feel authentic.
Here’s what matters: 90% of consumers trust UGC more than traditional advertising, and 60% believe UGC is the most authentic form of marketing content.
This isn’t about AI specifically. It’s about the human connection that machines cannot replicate. When content becomes infinite, authenticity becomes a scarce resource.
The creators seeing the biggest results right now are the ones leaning into what makes them human.
Creators who document their actual journey, including failures and uncertainties, build deeper connections than those who present perfected narratives.
The vulnerability sells.
👉 Learn how to start creating raw and authentic content here
Here’s Why Using Micro Influencers is a Winning Tactic in 2026
Let’s talk specifically about the data on micro influencers:
On Instagram, nano-influencers (1K-10K followers) make up 75.9% of all influencers. They deliver 2.71% engagement rates. That’s 50% higher than micro-influencers, according to Archive.
On TikTok? Nano-influencers have an engagement rate of 11.9%. Almost 12 percent. That’s unheard of!
In 2025, 39% of brands chose nano-influencers as their most likely partners.
And get this: UGC campaigns grew by 133% on the Collabstr platform, while TikTok-specific campaigns dropped by 48%.
It’s worth noting that UGC is seen as 9.8 times more effective than influencer content in making purchase decisions.
The economics certainly favor small influencers. One micro-influencer might charge $50-$500 per post. A single macro influencer could cost $10,000+.
So, you can partner with 20-50 micro-influencers for the price of one mega-influencer.
Furthermore, employee-generated content has twice the engagement of branded messages.
It boils down to a simple and undeniable fact: authenticity scales.
The point is not to create one viral post. It’s about building an army of real advocates who consistently create content about your brand.
The Secret Sauce? Use Micro-Influencers to Create UGC!
The ultimate combination is turning micro-influencers into your customers and product users, and then having them create authentic content about your brand and products.
Here are some real examples of brands crushing it with UGC and micro influencers:
- Glossier built its entire brand on UGC. Customer photos, reviews, real-before-and-afters. They became a billion-dollar company largely because their customers did the marketing for them.
- Chewy turns every customer into a content creator. Their viral pet photos and customer stories generate more engagement than any ad could buy.
- Airbnb’s 2025 influencer-driven strategy drove a 36% increase in bookings tied to influencer content.
The pattern is clear. Brands that treat customers as creators outperform brands that treat customers as buyers.
For you as an info product seller, this means your existing customers are your biggest marketing asset. Every student who gets a result is a potential brand advocate.
How To Start Leveraging Micro-Influencers and UGC For Info Marketing
If you’re an info product seller or marketer, here’s what you should do starting this week:
1) Build Your Creator List
Target nano- and micro-influencers in your niche. Look for people with 1K-50K followers who actually engage with their audience.
The narrower your positioning, the easier it is to match them to the right prompts. If you teach email marketing for health coaches, find micro-influencers in that space.
Explore platforms like Bazaarvoice and TikTok Creator Marketplace to find UGC creators and start campaigns.
2) Create a UGC Program
What is a UGC program?
A UGC program is a structured initiative where brands, companies, or platforms incentivize, collect, and utilize content, videos, photos, reviews, or forum posts created by everyday content creators.
In a nutshell, you want to help your UGC creators and influencers by providing them with as many resources and value as possible.
You can give your customers and micro-influencers templates, hashtags, and incentives to share their results and experience with your products or services. Make it easy for them to talk about you.
But here’s the catch: people can sniff out when UGC looks salesy, so ensure you’re not leading your audience down the path of creating overly polished content (e.g., don’t provide review scripts).
3) Partner With Course Creators
Find people teaching in your space. Include your product in their curriculum. They create the primary content and build their community, and you contribute to their efforts to get the exposure.
This is what the top brands do. They create ecosystems of creators rather than just marketing to customers.
4) Repurpose Customer Results
Every time a student or customer gets a result, ask for permission to share it. Turn that into social proof.
UGC from real customers increases conversions by 161%. That’s not a small number. That’s your competitive advantage.
You can also repurpose your content through clipping, which has been taking over the social media world by storm.
5) Build a Community
Launch a Facebook group, a Discord server, or a Telegram community for your customers. Let them connect and share. That’s where UGC happens organically.
The key is to make it easy for customers to create content. Provide templates, hashtags, and prompts. But never script them. Authenticity can’t be faked.
Need some inspiration to build your community? Check out this VIP Case Study:
👉 Learn how Vadim Moda built a multimillion-dollar business through Facebook communities
Closing Remarks
Modern marketing isn’t about finding the biggest name to promote your brand. It’s about finding the most authentic voices and amplifying them.
You don’t need a million-dollar budget. You need real customers willing to share their experience.
The data is clear, so start leveraging micro-influencers and UGC to grow your info business today.
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