Here are some video hooks and content ideas for YouTube Shorts, current marketing tech news on April 23, and new books for entrepreneurs:
Use These Video Hooks and Formats Today
Here are a few viral video hooks and content ideas to get more views and leads:
- The “7 [Numbers/Things] To Track In Your [Area]” hook packages expertise as a diagnostic checklist, making the viewer feel they’ve been operating blind and that this list is the correction they didn’t know they needed.
Dan Martell uses this in “7 numbers to track in your business”, where the specific count signals completeness while the comment-for-resource CTA (“Comment SCORECARD”) turns passive viewers into active leads.
This works because numbered lists feel actionable and finite – the viewer knows exactly what they’re getting and feels equipped rather than overwhelmed.
If you teach a skill, run a coaching program, or sell a framework, use this format to surface the exact metrics or habits your audience should be measuring but probably isn’t.
Here’s an example: “7 Numbers Every Stock Trader Should Track Every Month” - The “Do THIS In Your [Life Stage] To Become A [Result]” hook converts a broad aspiration into a window of urgency, implying that timing matters and that the viewer is still inside the opportunity — but may not be for long.
Graham Stephan uses this in “Do THIS In Your 20s To Become A Millionaire!”, where the combination of a specific age window and a wealth milestone makes the hook feel personally addressed to anyone in that life phase.
This works because it frames inaction as a missed window rather than just a delayed result, which is a much stronger motivator than a generic wealth tip.
Use this format to target your audience at a specific career stage, income level, or business milestone and make your advice feel time-sensitive rather than evergreen.
Here’s an example: “Do THIS In Your First Year of Entrepreneurship To Build a Waiting List” - The “The [Opportunity] Of A Decade (But Not for Long)” hook creates urgency not through scarcity of product, but scarcity of timing – implying the window to act is open now but closing fast as more people catch on.
Neil Patel uses this in “The Marketing Opportunity of a Decade (But Not for Long)”, where the title positions early movers as the winners and latecomers as the ones who will wish they had acted sooner.
This works because it reframes inaction as a competitive disadvantage rather than just a personal miss, which raises the stakes without requiring any hard-sell language.
Use this format to introduce an emerging platform, content format, or marketing channel your audience hasn’t fully adopted yet, and position yourself as the guide who spotted it first.
Here’s an example: “The Lead Generation Opportunity of the Decade (But Not for Long)”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Meta has introduced Live Chats on Threads, a new feature allowing users to participate in real-time, public group conversations during major cultural events, beginning with a rollout in the NBAThreads Community during the playoffs.
- Meta has introduced new parental supervision tools that allow parents to see the topics their teens discuss with Meta AI and access expert-guided conversation starters to help navigate these interactions safely.
- Snapchat has launched Place Loyalty on Snap Map, a new feature that awards Gold, Silver, or Bronze “Top Visitor” badges to users who are among the most frequent visitors to specific locations.
- OpenAI has released OpenAI Privacy Filter, an open-weight, 1.5B parameter model designed to accurately detect and redact personally identifiable information (PII) in unstructured text while running locally for enhanced data security.
- OpenAI has introduced workspace agents in ChatGPT, which are Codex-powered, shared AI tools designed to automate complex team workflows and run autonomously across various organizational platforms like Slack.
- Google has announced the general availability of Gemini Embedding 2 via the Gemini API and Vertex AI, providing developers with a stable, natively multimodal tool for building production-ready search and reasoning systems across text, image, video, and audio data.
- Google Cloud Next 2026 kicked off in Las Vegas with an opening keynote focused on the “agentic cloud” and sessions emphasizing AI agents in autonomous systems.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- THE PRICING PLAYBOOK by Ingo Reinhardt blends pricing theory with step-by-step frameworks to drive revenue growth in the generative AI era. It provides actionable insights and real-world case studies to help executives build effective, modern pricing strategies.
- NEUROSTRATEGIC DIGITAL AUTHORITY BUILDING by Dr. Mehmet Yildiz introduces a science-backed framework that uses cognitive science and SEO to help professionals build lasting digital influence. You will learn to turn hidden expertise into visible thought leadership through strategic content distribution.
- THE DECISION STACK by Martin Eriksson shares a practical framework that connects high-level vision to daily decisions to solve organizational alignment issues. It enables teams to move faster with shared context and strategic clarity.
- YOUR SAAS PRICING IS COSTING YOU GROWTH by Robert Moment reveals how to fix hidden revenue leaks and slowing growth by treating pricing as a core strategy. The provided models help founders align with AI strategies and build scalable pricing power.
- THE PROBLEM-FIRST METHOD by Kevin Scott Dias encourages deeply understanding customer problems before rushing to build or copy competitors. It helps creators turn problem-first thinking into a skill that avoids shipping unused features.
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