Here are the latest digital marketing trends, viral content ideas, trending book recommendations, and technology news on September 9, 2025:
Social Media Trends and Content Ideas
- Folded by Kehlani is a rising Instagram song with over 14k reels. Pair this audio with tutorials and lifestyle content.
- Live Streams are a viral content trend. Host Q&A sessions, announce event launches, share tutorials, and more.
- User-Generated Content is a viral marketing trend. Brands leverage photos, videos, and reviews created by customers to build trust, boost engagement, and drive sales.
- Niche-Focused Content is a trend where creators attract the right audience who actually care, engage, and have buying intent.
- The Sendy Trend is going viral on social media. Post a video with the text overlay “Got caught doing a sendy”, sharing your favorite food or drink with your audience.
- Rocky Mountain Way by Joe Walsh is a trending TikTok song with over 140k posts. Pair this audio with relatable and humorous content.
- Zero-Budget Podcast-Style Short Videos are trending. Record a podcast-style video in vertical format, talking about your brand or product, then cut it up into smaller, 60-90-second videos. Share on TikTok, Shorts, or Reels.
- Just Post It is a popular TikTok trend where creators film themselves in their natural state, share content ideas, and motivate each other to post consistently.
- Copy This Faceless Business is a recent YouTube content trend. Post a long-form video on YouTube and share strategies for creating a faceless brand or business. Use “Copy This Faceless Business” in your title and text overlay.
Trending Google Search Queries
- VMAS 2025 Winners is a trending query, with over 500,000 searches in less than a day, as fans searched to see the best and worst-dressed celebrities.
- The French Government is going viral, with over 50,000 searches in just four hours after the prime minister lost his confidence vote.
- The Supreme Court is trending on Google, reaching 20,000+ searches in just 6 hours after the Supreme Court allowed Trump to continue ICE patrols.
- Matt Prater is a rising query, with over 200,000 searches in just 21 hours after he scored the game-winning field goal against the Baltimore Ravens in a 41-40 victory.

Business and Marketing Book Trends
- Born To Be Wired by John Malone shares behind-the-scenes stories about the most impactful deals in technology, media, and entertainment.
- Making It Big by Femi Otedola is packed with various philosophies and business lessons and shares how to maintain a positive mindset regardless of your situation.
- Click Here by Alex Schultz guides you through the key principles of maximizing the impact of your marketing budget.
- Starting a Startup by James Sinclair offers a ready-to-execute framework for building products people want.
- Mistakes That Made Me a Millionaire by Kim Perell offers a guide to elevating leadership, empowering teams, and embracing life’s unique challenges.

Tech News and AI Developments
- Perplexity launched new improvements, including an iOS redesign, a Study Mode for students, improved finance graphs, and more.
- xAI is expanding to Seattle and hiring for three technical roles based there.
- SpaceX is buying EchoStar’s full portfolio of AWS-4 and H-block spectrum licenses.
- Anthropic endorsed California’s SB 53, requiring frontier AI developers to publish safety frameworks, risk reports, and incident disclosures.
- Google announced that AI Mode is now available in five new languages.
- Perplexity announced Perplexity For Government, offering federal agencies secure AI access and a low-cost Enterprise Pro edition.
Trending AI Tools
- Gauth AI – an AI-powered homework companion that provides instant, step-by-step solutions across STEM subjects using photo capture or text input.
- SoundHound AI – delivers voice-enabled assistants for cars, restaurants, and businesses with speech-to-meaning tech.
- Unstuck – turns your lectures, PDFs, videos, and notes into smart study tools, flashcards, summaries, quizzes, and charted learning aids.
- Otter AI – an AI-powered meeting assistant that provides real-time transcriptions, summaries, and actionable insights like key highlights and action items.
- LMArena – an open platform where users compare leading AI model responses side-by-side, vote for the best, and help power a public leaderboard shaping real-world AI ranking.
You may also want to check out some of our other recent updates.
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