Broaden Brand Exposure And Build Trust With Video Podcasts
Visual content, such as short-form and long-form videos, infographics, images, and illustrations, appeals to people because it offers an engaging and dynamic way to consume information.
We’re sure most of you are familiar with podcasts, but have you ever thought of combining the audio with a visual?
If you combine the two, you will get a Video Podcast.
A video podcast is a great tool for marketing and selling info products and services.
The visual and audio format helps you build trust with your audience through engaging and educational content.
Today, we will explore the benefits of video podcasts and dive into best practices for creating one, so keep scrolling!
How Can Your Business Benefit From Video Podcasts?
Video podcasts carry numerous benefits for all types of businesses but are especially effective for info product ones. They broaden your exposure, increase engagement, boost trust between your business and your audience, and more; let’s explore!
- Enhanced Engagement: The combination of audio and video attracts a broader audience.
People are likelier to stay engaged when they can see who is speaking, like hosts, guests, and any other visual content.
Video podcasts also allow you to showcase other angles of you and your brand.
You can share humorous moments, including jokes and behind-the-scenes content, and showcase your personality to establish a deeper connection with your audience, which also increases engagement. - Stronger Brand Recognition And Trust: With video, you can share your brand’s visual elements, such as colors, logos, and styles, which hopefully are cohesive with the rest of your online presence, like your website and social media posts.
This helps enhance your brand’s identity and offers a feeling of consistency to your audience, which builds trust. - Improved Information Retention For Your Audience: Did you know that people are more likely to retain information when they are presented with both visual and audio content?
This is important, especially since info product businesses should focus on producing and sharing value through informational and educational content.
The video part of your podcast can include animations and infographics, which can help simplify complex concepts. - Content Repurposing Opportunities: Video podcasts can be broken down into smaller videos that can be transformed into YouTube Shorts, Instagram Reels, and TikToks.
This means that the content already produced can be reused in different formats and on different platforms. - Increased Monetization Opportunities: If you are in affiliate marketing, video podcasts are great for visual ad placements.
You can integrate product placements, ads, and sponsorships into your podcast.
If you are promoting your own product, service, or subscription, you can mention and include a visual of unique discount codes in your podcast.
Pro Tips For Creating A Video Podcast
In this section, we’ll dive into the best practices for successfully creating a video podcast.
- Plan Your Content: Know your target audience and tailor your content accordingly.
Prepare a detailed script or at least main bullet points outlining the subjects and details you want to touch on in your podcast.
Plan out when and where to incorporate things like slides, imagery, and infographics during your podcast. - Invest In Equipment: Quality equipment and software are important if you want to create a successful podcast.
Luckily, most smartphones phones today are on par with professional cameras, however, if you have the funds and are planning on releasing podcasts consistently and long term – invest in professional gear.
Good quality video and sound will make you appear more professional and credible, which helps with building trust.
Do your research when it comes to editing and podcast software.
Here are some examples of editing software: Final Cut Pro, Adobe Premiere Pro, iMovie (best for beginners with Macs), and CapCut.
Some video podcast software you can consider include Riverside, Descript, and Adobe Audition. - Engage With Your Audience: When creating a video podcast, don’t forget to make eye contact, use body language like hand gestures and facial expressions, and include visual additions, like text overlays and other props to enhance topic explanations. (All in moderation, of course… 😅)
- Optimize For Various Platforms: Choose the right platform to post your podcast. You can use Vimeo, YouTube, and Spotify for full episodes; and other social media platforms for shorter clips and highlights.
- Maintain Consistency: Video podcasts can help you build a loyal audience, but to accomplish that, your podcast releases need to be consistent with both timing and brand identity.
Set a schedule for episode releases and ensure that your visual style and tone align with your brand’s identity. - Use The Video Podcast to Build A Lead List: You can offer downloadable resources or exclusive content and information in your podcasts in exchange for the viewers’ contact information.
Don’t be afraid to encourage your viewers to sign up for webinars and courses or purchase resources in your podcast. Promote your products, services, and brand with clear call-to-actions(CTAs).
Closing Remarks
Video podcasts combine audio and visual elements. Using them increases audience engagement, strengthens brand recognition and trust, improves information retention, and offers multiple monetization opportunities.
Video podcasts are also great for future content repurposing, as they can be broken down into shorter videos that can be distributed across various platforms.
Info product businesses can leverage video podcasts to share valuable and informational content, offering their audience an engaging and entertaining way to learn about the industry, your brand, and your products and services.
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–Steph
