Repurpose Your Content To Scale Your Business 

People have found a way to reuse and recycle many things like paper, plastic, glass, aluminum, clothing, electronics, and many more. 

So, who’s to say that you can’t recycle and reuse things in marketing? 

You can!

You can do so by reusing your previous content. This tactic in marketing is called Content Repurposing (or content recycling). The main goal of content repurposing is to adapt existing pieces of your content to use them in different formats and on different platforms. 

Info product businesses can especially benefit from this tactic, as things like YouTube videos and webinars can be transformed into blogs, PDFs, blog posts, newsletters, and vice versa. 

So, would you like to increase your audience reach, stretch your content value, enhance your SEO, and maximize your return on investment (ROI)? Then Content Repurposing is something you should definitely consider! 

Key Benefits of Content Repurposing

Recycling content opens doors to various benefits for your info product business. It saves you time and money, boosts engagement, increases exposure, improves brand consistency, and much more. Let’s dive in! 

• Saves Time And Money: Creating new content requires a lot of spare time and, often, money.
  
  So, rather than coming up with new content ideas and approaches, wouldn’t it be easier to reuse and adapt your existing posts, blogs, videos, and courses to a different format while keeping the information the same?
  
  
• Increases Brand Exposure: Some people prefer videos, while others prefer reading a blog.
  
  You may have the greatest information out there, but if it is not correctly tailored to your target audience, you will miss out on more business.
  
  Repurposing content can help you reach a broader audience, ultimately bringing you more leads and clients.
  
  
• Enhances Your SEO: Creating blogs or posts that relay the same information as previously posted videos or webinars increases your online presence.
  
  This allows you to implement additional keywords, which boosts your search engine rankings.
  
  
• Keeps Your Content Relevant: Short-form video content has been trending recently, and adapting some of your written content or longer videos to short clips of valuable information can help keep your content relevant and appealing to your audience’s eye.
  
  
• Supports Multichannel Marketing: Maintaining a presence across multiple platforms increases brand exposure and audience reach. Optimizing your content to different platforms ensures you reach your target audience wherever they are.
  
  
• Maximizes Your ROI: Content repurposing increases your content’s lifespan, which means you can gain more from what already exists.
  
  The information in your free webinar can be reused in an email marketing campaign, bringing you more leads and conversions. Your blog post can be transformed into a video, bringing you more views and overall engagement. 
  
  

Pro Tips For Content Repurposing 

Now, let’s explore some best practices for implementing content repurposing for your digital business. 

• Transform Or Break Down Existing Content: You can break down webinars and YouTube videos into Instagram Reels, TikToks, and YouTube Shorts. Use clips with valuable information, but also find a way to keep people wanting more.
  
  You can also create a PDF file, presentation, or blog post summarizing key points and takeaways for people to review after a webinar, live session, or workshop. 
  
  
• Combine Content: You can combine courses, blog posts, and videos that relate to one another into an e-book, digital guide, or lesson.
  
  Make sure the combined result has a consistent flow and makes sense; otherwise, it may look and sound sloppy, which would have a negative effect on your audience and, ultimately, your business.
  
  
• Create Lead Magnets: Recycle your existing content into downloadable resources like PDFs, guides, checklists, and templates; you can then offer them as free or cost friendly lead magnets to grown your contact (lead) list.
  
  
• Leverage Multichannel Marketing: Adapt content to different platforms to expand your reach and increase brand exposure and engagement.
  
  People are different, so having a variety of formats and using different platforms is important.
  
  
• Leverage Email Marketing: You can break down long content or combine short content and create a series of emails for your audience.
  
  Leverage automation loos like Zapier, ActiveCampaign, and Malichimp to create email campaigns and follow-up actions.
  
  
• Turn Reviews Into Social Proof: Encourage people to leave reviews and testimonials of your product or service. You can even request your clients to record a small video of themselves talking about their experience with your brand. (Vavoza did this recently, actually)
  
  Make the reviews public and use screenshots and videos as part of your content for social proof. This will increase trust and transparency between you and your clients and audience. 
  
  

Closing Remarks

Content Repurposing is a marketing tactic that can be implemented by all kinds of businesses, especially the info product ones. 

Info product businesses specialize in providing informational and educational value, and information is the easiest type of content to adapt and present in different formats. 

Adapting to different platforms and combining and breaking down content can significantly improve your SEO rankings, increase your brand exposure and engagement, save you time, and maximize your return on investment (ROI). 

You can start by reviewing your previous content and finding relevant pieces of information that can be presented in a short clip, combined into a marketing email, or published as a stand alone post. 

On that note, we bless your inbox with insightful and effective marketing tips weekly, so subscribe to Vavoza Insider, and stay tuned! 

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–Steph