Convert Cold Website Traffic Into Hot Leads and Buyers With AdRoll
If you want to drive website traffic, boost brand awareness, optimize ad performance, and increase conversions, you’ve come to the right place.
The ad platform we spotlight in Vavoza Insider today claims to be “in the business of growing your business.”
This digital marketing platform utilizes various advertising channels to help you grow and reach your target audience efficiently and effectively.
It offers tools for email marketing, social media advertising, display advertising, and more, thus paving the way for you to connect and reconnect with potential customers who may have previously interacted with your content.
Introducing AdRoll. Let’s dive into some deets!
What Kind Of Ads Can You Run On AdRoll?
In this section, we’ll explore the channels and ad types AdRoll uses to distribute your ads and how they can benefit your info product business.
- Display Ads are designed to stand out on your website or app and grab your visitors’ and customers’ attention.
Their design is fully customizable – you can add featured products/services, catchy media, and brand imagery. Moreover, you can incorporate movement and sound effects to make it even more engaging.
You can build your ads right inside the platform, or you can receive free ad templates from the AdRoll in-house creative team. Once the ads are created and ready to “roll,” AdRoll will use its AI algorithm to deliver them at the right place and at the right time. - Video Ads capture attention with motion and sound and share more information in less time. They help you stand out from your competition and demonstrate your brand’s benefits. For many people, short clips are easier to digest than text/image ads.
AdRoll offers flexible targeting for video ads. Both in-stream and out-stream placement options are available, and you can choose the place and time your video ad is displayed. - Native Ads: These ads are known for being seamless while still engaging. They mimic the form of the website or application they’re displayed on, blending in with surrounding content.
Site visitors perceive them as less intrusive and distracting, which is a more subtle way to have your visitors connect with your service and convert.
AdRoll offers a variety of formats for native ads, depending on the hosting site or app, and can appear as in-feed content, promoted listings, or recommended content.
All you have to do to get the native ads running is upload product imagery or connect product feed. Once done, the AI technology will do the rest of the work for you and find the best ad set. - Social Media Ads: Use AdRoll to create, edit, analyze, and optimize ads across social media channels. The platform makes it easy to connect your ads managers and import campaign data.
You can also create and launch multi-channel campaigns from one place!
This means you only have to create the campaign once, and AdRoll will launch it on multiple channels, splitting and distributing your budget across social media platforms like Instagram, TikTok, Facebook, and Pinterest, as well as the open web.
Your settings are fully customizable. You can adjust your ad creatives, budget, bid strategy, and other settings to achieve your desired results. - Email Marketing: AdRoll offers over 200 pro-built templates for you to create and launch email marketing campaigns.
The templates can be customized with your brand imagery, color scheme, logos, and more. You do not need any creative or development experience; all you have to do is drag and drop your creatives into the email builder.
AdRoll recommends using email campaigns alongside other ads to boost conversions. It helps you grow your email lists without any extra fees and promises unlimited emails, regardless of your business’s size.
Take advantage of these channels to boost your brand awareness, engagement, and conversions. By the way, you can do so on a self-service basis or hire a team of AdRoll’s experts to help!
How To Scale Your Info Product Business With AdRoll
AdRoll offers a variety of features to help all kinds of businesses, but how can *Your* business benefit? Let’s explore!
- Retargeting: AdRoll claims that its retargeting platform has generated over $25 billion in revenue for its customers. That’s a pretty impressive number, right?
You can launch native, display, and/or video ads, and rest assured that your ad will target the right people at the right time and with the right message.
AdRoll’s bidding system will help you stay within your budget and not bid on the wrong placements, optimizing every ad to your specific needs.
The objective? Stay top-of-mind, remind, re-engage, and convert people who engage with your content, sales funnels, or business to maximize your sales, revenue, and ROI! - Brand Awareness: AdRoll helps you find new customers, drive more traffic, and increase your brand awareness. You can run your campaigns across various channels and attract the right audience by choosing the needed demographics like location, interests, income level, and device types.
AdRoll’s algorithm will target a “lookalike” audience, bringing your brand in front of even more eyes by choosing people who behave in a similar way to your current audience.
The platform will also help you minimize your expenses by automatically bidding on the optimal ad placements for the best price every time. - Marketing Automation: The automation builder allows you to create and coordinate cross-channel ad campaigns from one platform and then distribute them across multiple social media channels.
The campaigns are fully customizable and can be personalized by adding dynamic content and creatives. The marketing automation tools allow you to present the needed message to your audience at any point in the customer journey. - Analytics and Attribution: This feature gives you performance insights and reports, cross-channel attribution, and benchmarking.
The benchmark feature helps you analyze how your campaigns are performing compared to other brands, whether inside or outside of your industry.
AdRoll promises to help you identify campaigns and channels that perform best so that you can minimize your spending while still generating the most conversions. - Integrations: AdRoll offers a wide variety of compatible integrations for any type of business model. The integration partners include Google Ads, Zapier, Meta, Hubspot, multiple CRMs, WordPress, and Shopify.
Regardless of your business model, you can take advantage of every feature AdRoll offers. The platform also offers multiple pricing and packaging options, which we’ll unwrap next.
How Much Does AdRoll Cost?
AdRoll pricing is fully based on your business needs: your advertising goals, the types and sizes of your campaigns, and selected services. The platform operates on a bidding-type basis, so costs fluctuate.
AdRoll offers two payment options for businesses and agencies: PAYG (pay-as-you-go) and the advanced package.
The PAYG option is limited, giving you access only to display and native ads. The advanced package offers many more features and requires you to contact AdRoll for a custom quote.
The platform also offers managed services, which include account management, optimization, creative services, and 24/7 customer support.
Closing Remarks
With AdRoll, you can optimize, customize, and personalize your digital marketing campaigns all in one place.
The platform helps you increase brand awareness, campaign performance, website traffic, and conversions by bringing your ads to the right place, at the right time, and in front of the desired audience.
AdRoll’s modernized AI technology helps you earn more while spending less by pushing only the best-performing ad campaigns.
It also offers helpful analytics tools to help you get the full picture of how your ads are performing, not only compared to your previous campaigns but also compared to other businesses.
Use AdRoll to push your website visitors down your marketing funnel and scale your online business to the next level.
That being said, subscribe to Vavoza Insider and we’ll see you in your inbox weekly with more actionable digital marketing tips, insights, and ideas.
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– Team Vavoza
News & Trends: November 2024
Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:
- Google Ads is testing Final URL expansion. Google aims to make this feature available for everyone soon, but in the meantime, you can test whether it will drive better results for your business.
- Google Ads is rolling out Imagen 3, which will be the most advanced text-to-image model of image generation in Google Ads. The update will allow you to create high-quality visuals to better connect with your audience and drive better performance.
- Google Analytics introduced a Benchmarking feature that helps you compare your business performance against others in your industry.
- Microsoft Advertising introduced Google Import to simplify setting up your Microsoft Ad campaigns by importing your Google Ad campaigns with only a few clicks.
- Active Campaign has a new integration for TikTok Ads – it is available for the Plus, Professional, and Enterprise plans.
- Invideo AI is a trending AI video generator tool for content marketing. We wrote about it back in August – check it out!
- Donald Trump: Love him or hate him, President-elect Donald Trump pulled off one of the greatest political comebacks in modern history (per both conservative and liberal media).
So, what does this have to do with marketing? Well, a political campaign is a kind of marketing campaign – implemented on a high level.
We encourage you to analyze Trump’s campaign and its implementation, as you may derive valuable lessons to optimize your marketing strategy, brand awareness, direct-response advertising, audience nurturing, and lead conversion efforts.
Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends! 🗞️ 📈
