Increase Your Conversion Rate With Native Advertising  

I think I’ll get right to it with this one. You know the spiel here – the what, the why, and the how. Let’s roll! 

Today, we’ll discuss Native Advertising and why you should implement it to scale your info product business. 

Native advertising is a form of paid ads that seamlessly fit into the platform they appear on – they feel, look, and function like regular content, as though they are supposed to be there. 

Native ads are non-disruptive, content-driven, and platform-specific, which makes them great for user experience.

They fit naturally within any platform and content type, whether a social media feed, your website, or recommendation widgets. Their primary purpose is subtly promoting your brand through valuable and entertaining information.

Native ads blend in and feel less intrusive, unlike traditional display or pop-up ads, which can be annoying. (My first instinct when I see a pop-up ad is to find the “close” button, which oftentimes is almost impossible to click on. 🙄)

Key Characteristics Of Native Ads

Though we covered that in the intro, let’s briefly recap. Here are the elements that come together to create native ads:

• Non-Disruptive: Native ads integrate seamlessly into your audience’s experience.
  
  
• Platform Specific: Native ads fit naturally and align themselves depending on the platform
  
  
• Engaging And Valuable: The content of native ads shares useful and entertaining information while promoting your brand. 
  
  

Types Of Native Advertising For Info Products 

I’m sure you have encountered native ads in your feeds, apps, recommendations, and other places. Let’s take a look at how these types of ads look and where they belong.

• Sponsored Content: Social media posts, articles, or videos that look like organic content but are paid for by the brand. Some examples include YouTube-branded content and podcast sponsorships.
  
  
• In-Feed Ads: These ads appear in your social media feed or on a news website. They are typically labeled as “Sponsored” or “Promoted.” You mostly see these types of ads on platforms like LinkedIn, Instagram, and Facebook.
  
  
• Search Engine Ads: These appear in search results and are labeled as Ads; most commonly seen in Google and Bing.
  
  
• In App Ads: Chance are, you’ve seen these ads if you use Snapchat or Instagram – they come in the form of promoted stories or suggested videos.
  
  
• Recommendation Widgets: These appear as recommendations on the sides or bottom of a blog or news article pages. They are typically labeled as “Suggested For You” or “You May Also Like”.
  
  

Benefits of Native Advertising

There are numerous ways in which native advertising can benefit your business. 

• Increased Engagement And Click Through Rates: Your audience is more likely to pay attention to an ad that feels valuable and relevant rather than like a sales pitch.
  
  Native ads blend in and look like the rest of the content, so they are likely to receive more clicks than traditional ads.
  
  
• Seamless User Experience: Unlike display or pop-up ads, native ads don’t interrupt the user’s scrolling.
  
  
• Cost Effectiveness: Native ads generate higher engagement than regular ads; therefore, they have a lower CPC (cost-per-click) and are much cheaper to run. Lower investment and higher engagement result in a higher ROI (return on investment).
  
  
• Lead Generation: Native ads can offer free value and redirect customers to free e-books, PDFs, and webinars. Things like that usually require sign-ups which grows your lead list.
  
  
• Mobile Friendly Ads: Most native ads appear on social media, news sites, and apps that people are more likely to visit on their phones, making them great for exposure and engagement.  
  
  

Pro Tips For Native Ads

Here are some best practices to consider if you decide to try native advertising for your info product business. Let’s dive in! 

• Choose The Right Platform: The answer to this question lies within your audience’s preferences.
  
  Choose the platform that your target audience spends most time on (LinkedIn, Instagram, YouTube, etc.) and test different types of ad placements – in-feed, recommended, or search ads.
  
  
• Offer Valuable Content: Remember, your native ads should offer value first and promote your brand after, so focus on sharing information before selling.
  
  You can leverage storytelling in native ads, as people are likelier to respond to stories than a hard sales pitch.
  
  Your sponsored posts and articles should include both a story and subtle call-to-action message, for example, “I Had My First $10,000 Month – Learn my step-by-step process!”
  
  
• Make Your Ad Seamless: Your ads should match the platform’s design, style, and tone. As mentioned previously, avoid sales pitches and keep your ads natural and educational.
  
  
• Optimize For Conversions: Ensure that if your ad redirects to a landing page, it continues the conversation between you and your audience.
  
  The landing page should include soft CTA’s like “Download The Free Guide” or  “Learn More.” These feel less aggressive and more natural than “Buy now.”
  
  Leverage lead magnets like e-books, guides, PDFs, webinars, and anything else that can offer people free value.
  
  
• Ensure Quality Visuals: Like any other ad, native ads require quality media to attract and engage users. Ensure that the images are clear, videos are high-quality, and infographics are easy to understand.
  
  The visuals should match the platform’s format; for example, TikToks and Instagram Reels should have short-form vertical videos, and a Facebook or LinkedIn post can include a high-quality photo with some engaging text.
  
  
• Leverage A/B Testing: Experiment and test multiple versions of your ad to understand what performs better on what platform. Test one element at a time (headline, imagery, wording, format, etc.) for more precise analytics. 
  
  

Closing Remarks

Native advertising is one of the most relevant advertising practices in 2025.

Native ads should offer value and be non-disruptive and platform-specific. Their goal is to blend in with the rest of the content and align with the platform of your choice. 

There are five different types of native ads that are most compatible with info products: sponsored content, in-feed ads, search engine ads, in-app ads, and recommendations. 

One of the most important practices to remember is that a sales pitch is not the best approach with native ads… Instead, test a variety of soft CTAs and leverage storytelling and conversion optimization. 

With that being said, subscribe to Vavoza Insider to receive more actionable and helpful marketing tips, and stay tuned!

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– Steph