The Top Three Marketing Trends To Scale Your Business In 2025

Hello Insider! 

Today, I’d like to wish you a productive day and offer you some cool marketing insights my team and I have found. Specifically – the top 3 marketing tactics that are most relevant for this year. 

They are – Hyper-Personalization, Voice Search Optimization, and Influencer Marketing. 

We’ll uncover what they are, how they work, and, most importantly, how you can start implementing them today!

Scroll down to submerge yourself in knowledge! 

Trend 1: AI-Powered Hyper-Personalization

AI-powered hyper-personalization creates highly personalized and tailored user experiences, products, and services by using AI and real-time data analytics.

AI-powered personalization takes basic personalization to the next level by leveraging data like behaviors, interests, location, and contextual information like time, day, mood, and other things of that nature. 

Such intuitive data is what allows it to deliver highly relevant and personalized interaction to users. 

How Can AI Personalize My Info Product Offerings?

AI can personalize your info product business by leveraging the data it collects about your users – behaviors, interests, goals, and other demographic data. 

It can tailor content, ads, products, and services and handle any communications and interactions with your customers with the utmost relevance to them.

• Content Recommendations And Adjustments: AI can analyze user data, such as what was clicked on, watched, downloaded, or completed, to recommend and suggest specific content (or sections within it), products, and services.
  
  For example, if you sell courses, AI can recommend relevant materials, consequent modules, or a repeat of previous information based on the user’s performance, clicks, or quiz answers.
  
  AI can also modify and adjust the content users see based on input and behavior. It can adjust the difficulty of the course and change the approach of how your course gets presented to an individual user in real-time. For example, if the user doesn’t seem to see success with written information, it can offer them a short, step-by-step video.
  
  Platforms like Teachable and Thinkific can help you with content recommendations, and tools like ChatGPT can help you adjust written content to be presented, formatted, and written in a different style while still relaying the same information.
  
  
• Personalized Sales Funnels: AI can adjust and customize the sales pitch based on how individual users interact with your marketing (email opens, downloads, website visits).
  
  It can go as far as knowing which pain point to emphasize and which product or service to highlight to your customer.
  
  If someone spends enough time on one of your blogs about a specific topic, AI can send them a follow-up email referencing relevant and more in-depth information about that topic.
  
  Check out tools like HubSpot and Google Ads with smart bidding to help with that.
  
  
• Behavioral Offers: AI can detect user behavior (clicks, downloads, abandoned carts, finished course module, etc.) and respond with a personalized pop-up message or a follow-up email with an exclusive offer.
  
  AI chatbots and tools like ActiveCampaign are best for behavior-based interactions and real-time engagement.
  
  
• Custom Learning Paths: If you sell courses or any subscription-based services, AI can personalize a learning path or a unique customer journey based on the user’s pace, clicks, feedback, and goals.
  
  For example, if your platform teaches people how to code and a user indicates that they are interested in becoming a software developer (via a survey), the AI might suggest the best and most practical programming languages that will get the user to their goal faster.
  
  
• Predictive Upselling: AI can predict what the user might be interested in next and create a personalized offer at the right time based on historical data and user engagement.
  
  
• Interactive Support: AI-powered chatbots can provide personalized support by answering frequently asked questions (FAQs), suggesting resources, or redirecting you to a live support specialist (if you have one on your team). 
  
  

Can AI Increase Conversions For Digital Products?

AI can absolutely increase your digital product conversions. It can do so by optimizing the sales and customer journeys, personalizing user experiences, and removing objections that prevent users from completing the transaction. 

It is vital to understand that AI does not magically boost your conversions; instead, it transforms and refines how your digital products connect with your consumers and customers. 

It creates content that is more likely to convert, suggests products and services that best fit your customers’ needs and wants, times relevant upsells and cross-sells, and detects key performance factors and what affects them. 

What Is Churn Rate, And Can AI Personalization Reduce It? 

Churn is the rate at which customers stop using your product or service. It mostly applies to businesses that offer subscription-based services like software as a service (SaaS). The churn rate is the opposite of your customer retention rate (CRR).

Let’s say you started with 100 customers and lost 10 over a specific period of time (week, month, year). Your churn rate would be 10%. 

And, yes, AI-driven hyper-personalization can help reduce churn by addressing the main factors that cause it, like lack of value, engagement, and relevance. AI tailors content and interactions by adapting to user behaviors, goals, and interests. 

AI hyper-personalization adjusts and improves multiple processes simultaneously, optimizing and enhancing the overall user experience. This reduces the churn rate.

Trend 2: Voice Search Optimization 

Voice search optimization, also known as VSO, is the process of tailoring your online content (info products and webpages) to be discoverable when people use voice assistant devices like Siri, Google Assistant, and Alexa. 

VSO is about making your digital content match the way people speak 🗣️ rather than type ⌨️.

Voice search is a growing search trend; optimizing for it ensures your info product business remains relevant and captures the exposure and engagement from the audience that uses voice-activated devices to find answers to their questions. 

How Does Voice Search Work With Devices Like Alexa or Siri?

Voice search converts spoken queries into applicable results through a combination of hardware, software, and AI-driven processes. 

Voice-activated devices act as search engines and discovery devices for your info products. Someone might ask, “What are the best SEO practices?” or “How do I host a webinar?” 

If your content contains relevant information in a blog that is optimized for voice search, the search engines might pull the answer from there and deliver it to the user.

How To Optimize My Website For Voice Search?

Your goal is to have relevant content that answers specific questions, mimics natural human speech, and delivers results fast (so having a website that loads in under 2 seconds will play a key role in ranking for VSO).

Here are some practical steps you can take to optimize your web content for voice search in 2025:

• Use Conversational Keywords: Long-tail, conversational, and question-based queries are your key to success with voice search optimization.
  
  You can use tools like Google’s “People Also Ask For” to find what people are asking for and how they phrase things naturally.
  
  Embed these keywords in your content seamlessly and ensure everything flows together.
  
  
• Provide Clear Answers: Clear, concise, and direct answers work best as voice assistants pull “featured snippets” for quick responses.
  
  Bullet points and structured FAQ-type content work best for VSO. Answer the questions directly first and follow with more details later.
  
  
• Boost Site-Loading Speed: Your website’s loading speed should be under 2 seconds – anything over that will kill your rankings.
  
  You can use Google Pagespeed Insights, which will give you improvement suggestions on responsiveness, user experiences, and loading times on both desktop and mobile devices.
  
  
• Focus On Intent And Context: Specify your intent (transactional, navigational, or informational) and try to predict the follow-up questions people might have. For example, after asking Siri to recommend a good content creation course, they might ask what the price of such a course is.
  
  Ensure that you include any keywords that are relevant to your product’s description and tailored to your buyer persona, for example, “beginner-friendly,” “affordable,” “crash-course,” or “in-depth.”
  
  

Trend 3: Influencer Marketing 

Influencer marketing refers to partnering with influencers in your niche to promote your products or services. 

Influencers are individuals who have a significant loyal following on social media and are considered authority figures in their niche. Of course, not every influencer will fit your needs, and it is essential to find those whose niche relates to yours. 

For example, partnering with a health influencer to promote a legal service might not give you the best results. However, partnering with one to promote an online fitness program will bring completely different results.

Partnering with influencers lets you use their credibility and relatability to bring exposure to your brand and boost conversions. 

Leveraging influencer marketing to promote your info products and services remains highly relevant. 

As technology advances and AI takes over, people lack human connection and interactions. As we know, people tend to trust and buy from other humans, not machines, and trust is one of the driving success factors for info products.

What Types Of Influencers Are Best For Info Products?

There are four types of influencers out there: nano, micro, macro, and mega influencers. 

Macro and mega influencers have a very broad audience, which wouldn’t fit the needs of an info product business, as such businesses typically have a very specific customer persona they are targeting. (Plus, macro and mega influencers cost a fortune, and while you may have that type of money, the ROI might not end up being what you expect.) 

Therefore, it is best to turn to nano (1,000 – 10,000 followers) and micro-influencers (10,000 to 100,000 followers) for help. They have a more niche-oriented audience, are much more affordable, and are much easier to get in contact with. 

• Nano-influencers have a very tight community and are laser-focused on one specific niche. Their deals range between $50 and $500, and they are also open to exchanging services for free product access.
  
  
• Micro-influencers are often considered specialists in a specific topic. While they are niche-oriented, they are more flexible and broad. They have a high engagement rate, and their campaigns cost between $500 and $5000, depending on your needs and, of course, the influencer. 
  
  

How To Find Influencers To Promote Your Business?

Here’s a step-by-step guide on how you can find influencers to promote your course, webinar, e-book, or software.

1. Define Your Customer Persona: You need to have a defined understanding of who your target audience is: what they want and need, where they hang out, what type of content they engage with, who and what they pay attention to, etc.
   
   Knowing what your ideal customer/buyer persona is will help you narrow down some influencer individuals.
   
   
2. Define Your Influencer Profile: Ensure that the influencer is related to the niche of your info product or service. Decide on the influencer tier – nano or micro.
   
   Your ideal influencer is someone whose followers match your ideal customer persona.
   
   
3. Conduct Influencer Research: You can do so manually by searching social media platforms (like YouTube, Instagram, X, and TikTok) or use tools like UpFluence, Collabstr, or Lefty.io.
   
   
4. Contact Influencers That Best Fit Your Needs: Reach out to the chosen influencers via email, direct message, or through an influencer platform.
   
   Introduce yourself and your brand, specify why you’re contacting them, and include the benefits they would receive should they decide to partner with you (commission on sales, product/service access, a one-time compensation, or freebies).
   
   Ensure that the influencer is legitimate, and ask for stats, previous brand deals, and other proof of how effective their work is.
   
   
5. Have A Written Agreement: Never transfer any payments to anyone unless you have something in writing to hold them accountable (this should be common sense for any transaction, especially when dealing with someone you just met online, lol).
   
   Ensure the agreement outlines the responsibilities of both parties, includes potential situation outcomes, and has the signatures of both you and the influencer. 
   
   

Closing Remarks 

Hyper-personalization, voice search optimization, and influencer marketing are all terms that sound so complex at first; however, when understood and comprehended, they aren’t too difficult to implement at all. 

There is no need to build any infrastructures or databases, no need to tweak anything on the back end of your website, and no need for an excess budget. 

There are plenty of tools to help you integrate hyper-personalization, plenty of resources to help you restructure your content for voice search optimization, and all you need to find a perfect influencer are a phone, an internet connection, and a little bit of creativity when it comes to research. 

All three of these concepts remain trendy; however, they might not apply to everyone’s business and vibe, and that’s okay. But I’m just here to share the info, and you get to decide whether to implement it or not! 😉

On that note, subscribe to Vavoza Insider and stay tuned for more marketing insights weekly.

Always Be A VIP! 

– Steph