Get People To Talk About Your Brand 

Have you ever found a new restaurant, told your friend about it, and now it’s your go-to spot for lunch? How about music or motivational speeches? Do you share playlists or podcasts with people you are close to? 

There are endless examples of digital and tangible things that could be shared with and adapted by others. The real question is, do your customers recommend your business to their peers and other like-minded individuals? 

If so, congratulations, you have cracked the code for Word Of Mouth Marketing!

And if not, keep reading – we will crack the code for you in the following sections.

Here is how word-of-mouth (WOM) marketing works: a customer had a positive experience with your product or service and shared their experience with others, thus influencing them to try it. The best part is the cycle continues as more new and existing customers share their experiences. 

This creates a snowball of organic exposure and engagement, expanding your warm lead list, and we all know that it is way easier to “close” someone who has expressed voluntary interest in what you have to offer. 

Word-Of-Mouth For Info Product Businesses  

So far, hopefully, it is clear that word-of-mouth marketing is when businesses leverage organic referrals, recommendations, and conversations to promote their products or services. 

This marketing approach relies on trust and community, as people are more inclined to believe their family, friends, and other people more than intrusive ads they see elsewhere. 

There are two types of word-of-mouth marketing. Organic and Incentivized.

Organic word-of-mouth marketing happens naturally when people share their experiences with others.

Incentivized word-of-mouth marketing occurs when businesses actively encourage customers to share their experiences through reviews, testimonials, referrals, and affiliate programs. This type of marketing is more applicable for info product businesses. 

Info product businesses rely on the meadows, resources, and people of the internet to spread the word about their products or services. Let’s explore what most relevant and user-friendly platforms exist for word-of-mouth marketing in 2025. 

• Social Media And Community Platforms: Instagram, Facebook, TikTok, Reddit, Quora, Discord, and X are all platforms where people can share their experiences, leave feedback, and join groups and discussions.
  
  Depending on where your target audience and current customers “hang out” most, you can join their discussions, create your own communities, host live sessions, and share UGC (user-generated content) for others to see.
  
  Leverage storytelling, short-form video content, and reposted content.
  
  
• Online Review Platforms: Platforms like Google Reviews and Trustpilot help you collect and display customer reviews, thus building trust with the rest of your audience.
  
  You can also create a designated space on your website for people to leave comments, feedback, and reviews on your products and services. However, filter out anything that does not specifically relate to your brand. (Some people enjoy writing irrelevant things, and commentary like that can reflect poorly on your brand.)
  
  Both positive and negative reviews are important for branding – there is no perfect business out there. However, ensure that your product and service quality mostly encourages positive commentary.
  
  
• Referral Platforms: Platforms like UpViral, ReferralCandy, Rewardful, and InviteReferrals help businesses create referral programs, track campaigns, and incentivize customers who bring their friends to brands. 
  
  
• Affiliate Marketing Platforms: ClickBank, CJAffiliate, and ShareASale offer the necessary tools for running successful affiliate marketing programs, like tracking, analytics, and more.
  
  

Pro Tips For Word-Of-Mouth Marketing

Let’s explore some of the best practices you can implement to get more people to talk about your brand.

• Provide Exceptional Value: People naturally talk about and recommend products and services that have solved their problems or added value to their lives. Your brand should fulfill its promises and overdeliver results (when necessary and possible).
  
  Do not set expectations that you cannot meet. Ensure your content, products, and services offer value to your audience and customers. This should also apply to the free items you offer.
  
  
• Create Sharable Content: Offer insights, cheat sheets, PDFs, infographics, blog posts, and other free content that people might be inclined to repost or share with others.
  
  Make sharing easy – offer social media integrations and reduce link size.
  
  
• Encourage Feedback, Testimonials, UGC, And Referrals: Request and collect authentic testimonials from customers who have seen positive results from your courses, webinars, or mentoring sessions.
  
  Encourage people to share their journey and experience on social media while using your product or service.
  
  Ask them for feedback on your content, products, or services, and repost or share the ones that reflect your brand positively. You can offer contests and special rewards for the most insightful and detailed reviews.
  
  You can offer referral incentives to those who recommend your brand to their friends. Create a referral program that rewards existing and new customers with discounts, limited-time offers, bonus points,
  
  
• Create An Affiliate Program: Allow people to earn commissions by referring others to your brand. This way, people can earn some (or more) money back after spending on your products or services.
  
  Most people who sign up for affiliate programs already have an established following, so having one allows you to leverage their audience.
  
  As a result, you get free marketing for your products or services and only reward the affiliates if their marketing drives actual results. 
  
  
• Share Successful Case Studies: You can highlight the effectiveness of your product or service by sharing detailed case studies of successful customers. Make the case studies accessible on your social media, website, and landing pages for others to review.
  
  Seeing a timeline of someone’s success with your product from start to finish can be a selling point for those still contemplating purchasing it.
  
  
• Participate In Community Discussions: Your participation is essential. To receive engagement, you need to offer it first. Participate in discussions related to your niche, and when appropriate, redirect people to your community or thread.
  
  If you created a community around your brand, ensure that you offer help and support and are responsive.
  
  People often ask questions there that may not require a full consultation or webinar and can be answered in one or two sentences.
  
  Communities are a great place to address concerns and contradict any foul rumors about your brand. But without your engagement and participation, no one can defend your reputation. 
  
  

Closing Remarks

Innovative and user-friendly software is available to everyone today, from social media and community platforms to platforms that track performance, assist with building your online reputation, and manage your affiliates.  

Word-of-mouth marketing cannot be forced; however, it can be encouraged and incentivized. 

Doing so makes it even more desirable for people to participate, and it is a win-win for both sides – your brand and your customers. The brand receives cost-friendly marketing, and the customers receive bonuses, special deals, and, in some cases, money. 

The ultimate goal, however, is for your products and services to be exceptionally good. They should meet expectations and, when appropriate and possible, exceed them. That way, people will naturally talk about your brand on social media, to their friends and family, and in your reviews.

On that note, we look forward to sharing more useful marketing tips and insights with you weekly, so subscribe to Vavoza Insider and stay tuned!

Always Be A VIP! 

– Steph