Sell More Digital Products With Webinar Marketing In 2025!

The info product industry dominates and leads in this digitalized world. Everything technical (and not) about it can be performed with a laptop and an internet connection. 

Except for one thing. Connection. Interpersonal connection with your audience and customers.

While social media content, your website, and chatbots can provide a small piece of that, it may not be enough to close a deal or scale your business. 

So… what’s the solution? You could hop on a phone call or a Zoom with each of your clients and establish rapport that way. 

But what if you could connect with multiple people at once? What if you could charge people to attend this group meeting? What if, at the end of it, you could not only have an interpersonal connection with each of your attendees but also close some deals? 

That’s where a Webinar Marketing comes into play. 

Today, you’ll learn all about webinar marketing and how to use it to scale your info product business. 

What Is A Webinar?

A webinar is an online event that typically lasts between 30 to 90 minutes, depending on your goals. You can host a webinar for free or charge people a fee to attend; this, again, depends on your goals and webinar purpose. 

Hosting one gives you an opportunity to connect with your audience and customers, share some valuable information with them, and sell something related to the information shared. 

Fun fact: the word “webinar” is short for “web-based seminar.” 

Think of a webinar as hosting a virtual lecture or workshop that people can attend from anywhere in the world. 

During a webinar, people can learn something new, participate in Q&As and discussions, connect with each other, connect with the host (you), and learn why your particular company is the right fit for them. 

On the other hand, info product businesses can use webinars to build trust and connection with their audience, pitch their products and services, showcase new and existing products, help existing customers get started with a newly purchased product (course, software, etc.), and much more. 

Benefits Of Webinars For Info Product Businesses 

Webinar marketing can be a powerful tool for those in the information product industry. It aligns well with promoting and selling courses, coaching, e-books, and software as a service (SaaS). Here is a list of benefits webinars can bring to your business. 

• Direct Audience Engagement: Webinars give you the opportunity to connect face-to-face with your audience, building trust and connection.
  
  For any business, especially an info product one, trust is one of the main components of success – before people invest any money in your knowledge, they need to believe that your brand will help them achieve their goals and fulfill their needs.
  
  Since everything about an info product business is virtual, a webinar can add a “human touch,” making your business more relatable and personable.
  
  
• Showcase Expertise: Webinars are an excellent place to showcase your knowledge and expertise. This can help you prove to people that you and your business are worth their time and money.
  
  It is crucial to share your knowledge in a way that makes people trust you. This sets the tone and a precedent for what your audience can expect from you in the future.
  
  It is crucial to actually be knowledgeable in your niche, as it will position you as an authority in your market and your product or service as the next logical step towards your audience’s success.
  
  
• Increase Conversion Rates: Webinars combine education and persuasion. This, and the fact that the audience attending your webinar is your warm leads, boosts your conversion rates.
  
  (I think everyone can agree that closing a warm lead is much easier than closing a cold one. 😅)
  
  According to X, webinars can hit 10-20% conversion rates, which is higher than email or landing pages.
  
  
• Lead Generation: When people sign up for your webinar, they leave their contact info, giving you a list of interested prospects.
  
  This is one of the best perks of webinars because even if someone doesn’t attend, you can still target, nurture, and sell to them later.
  
  
• Cost-Effective Marketing: Compared to ads, webinars do not require a high upfront investment. Even if you use a basic tool like Zoom, they can still bring you great results.
  
  The platform you use for your webinar doesn’t matter. The factors that matter are your time, knowledge, and communication skills. 
  
  
• Scalability: Did you know that you can reuse your webinars?
  
  You can record a good session, turn it evergreen, and have it sell your info product for you without your participation. You can pair the evergreen webinar with ads and email lists to create a passive income machine for yourself.
  
  
• Objection Solution: You can include common sales objections (price, results, effectiveness) in your webinar script or give people an opportunity to ask questions that you can address live.
  
  
• Urgency: During a live webinar, while you have your audience’s undivided attention, you can create urgency for your product by mentioning a limited-time offer or an exclusive deal.
  
  
• Content Repurposing: Webinars can be recorded and used as content in the future. You can break them down into long videos or YouTube Shorts, Reels, and TikToks. Info product business owners often lack content ideas – this solves that problem. 
  
  

Different Types Of Webinars 

There are multiple types of webinars, all of which serve different purposes for your business and your audience. They can provide information and awareness, pitch a product, offer support, and some offer all of the above. Let’s dive in. 

• Educational: Webinars that teach the audience something specific. An educational webinar can dive deep into a topic or be a tutorial or a workshop.
  
  These are best for establishing trust and showing people that you know what you’re talking about. During such webinars, you can give actionable insights and mention your paid product or service.
  
  
• Sales: These webinars are specifically designed to pitch a product or service. They have a mix of useful information and a strong call-to-action (CTA). They are often structured like this: problem > pain points > solution.
  
  
• Q&A And AMA: Questions and answers and Ask Me Anything webinars are interactive sessions where the host connects with the audience by answering their questions live. These can be hosted independently or be part of a different webinar type.
  
  These are great for overcoming objections and suggesting your product or service as the solution to problems.
  
  
• Product Demo: These are best for those who sell courses or software. During a product demo webinar, you can showcase how your product, interface, or software works
  
  
• Evergreen: Pre-recorded webinar sessions that run on autopilot. They can be triggered by an action your audience has done, for example, sign-ups or low-ticket item purchases. These can scale your business without your participation. 
  
  

How To Structure A Webinar?

Here are some step-by-step basic instructions on how to structure a webinar. 

1. Introduction: 5-10 minutes. Welcome your audience and thank them for showing up. Introduce yourself and share something that makes you credible.
   
   Set some expectations as far as what your audience will learn, how long the webinar will take, whether or not they’ll be able to ask questions at the end and share the main purpose of the event.
   
   Mention that there is a reward for those who stick around at the end (and actually provide the reward to those who do stick around).
   
   Encourage people to engage during the webinar: for example, you could ask some simple questions that require short or one-word responses.
   
   
2. The Hook: 5-10 minutes. Mention a problem (or problems) your audience might be facing and share a personal story of how you relate to it and how you were able to find a solution.
   
   Then, let your audience know that they can implement that solution, too, and that you are about to share it with them. This will help you establish an emotional connection with your audience.
   
   
3. The Main Points: 20-30 minutes. Educate people and deliver actionable value. This information should consist of specific advice, strategies, or steps that relate to your topic.
   
   It is good to use visual examples, dynamic infographics, and quick demos when educating people.
   
   Check in after each main point and, again, encourage engagement in the main chat; for example, ask people to type a small phrase like “I got it” or an emoji to let you know that you can move on to the next point. 
   
   
4. The Pitch: 5-7 minutes. Do a brief recap of what your audience has learned so far, and emphasize the value of that information.
   
   After, let them know that while the info you shared so far will advance them in their journey, there is something else they can do to be even more successful.
   
   Offer a solution in a teasing manner. For example: “What if there is an even faster and more effective way to get results?” And let them know that you have that “way.”
   
   This way you can smoothly transition from teaching to selling without it feeling forced or too “salesy”. It also positions your product or service to be the next logical step for your audience.
   
   
5. Q&A: 5-15 minutes. This is your chance to answer some questions from the chat, address some concerns, and offer your product as the solution, overcome objections, and end with a final call-to-action (CTA).
   
   
6. Wrap-Up: 2-5 minutes. Recap the mentioned key points and their value, thank your audience for attending, and deliver any promised bonuses.
   
   Create some urgency and mention that this deal on your product will only last till the end of the hour or for the next few minutes.
   
   Leave your audience motivated and inspired to take action!
   
   

By the way, if you want to learn how to structure high-converting webinars, check out The Art Of Selling Webinars in Vavoza Insider Plus! 

How To Promote A Webinar?

Promoting your webinar means reaching the right people wherever they might be, creating awareness and excitement, and getting sign-ups on your landing page. By the way, your timing matters. 

It is best to start promoting and hyping up your webinar 2 to 3 weeks prior to the event by creating daily social media posts, sending emails, and running ads. 

Here are some useful and practical tips on how you can promote your webinar. 

• Post On Social Media: Share posts, stories, and videos about your upcoming webinar on platforms like Instagram, Facebook, TikTok, YouTube, and X.
  
  Highlight the painpoints of your audience as well as the value your webinar will bring them. Include a sign up link and an easy-to-fill-out form.
  
  You can use countdowns and waiting lists to create urgency.
  
  
• Leverage Your Email List: You can begin to create anticipation prior to your webinar before even mentioning it. Start with teaser emails like “Something Cool Brewing” or “Big Announcement Coming”.
  
  Send out invites outlining the benefits of your webinar and follow up with consistent reminders up until the last hour before the webinar.
  
  The advantage of your email list is that the people in it are already warm leads. You can use a tool like ActiveCampaign or Mailchimp to automate reminders and follow-ups.
  
  
• Run Ads: Set up ad campaigns on Instagram, Facebook, or Google. Ensure to target your ideal audience.
  
  Capture their attention with a hook and offer your webinar as the solution to their problems and needs.
  
  Ads can help you reach an audience outside of your follower list, which increases your exposure, engagement, and, potentially, attendee list.
  
  
• Leverage Communities: If you participate in community discussions or own and manage your own communities on platforms like Reddit, Quora, and Discord, post about your upcoming event there.
  
  Create a chat dedicated specifically to your webinar and invite people to it.
  
  Communities, especially those you own, are already filled with the exact match of your target audience. They also do not rely on algorithms to get your point across to everyone there, so why not leverage them?
  
  
• Follow Up And Remind: No matter which platform or approach you use to get people to sign up for your webinar, it is crucial to continue reminding them of the upcoming event.
  
  Send follow-up emails, texts, and group reminders to increase the probability of people actually attending. 
  
  

How To Repurpose A Webinar?

There are numerous ways to repurpose a webinar, from posting short clips on social media, to creating blog posts, sending out a series of emails, and creating a small course out of it. 

Let’s explore!

• Social Media Clips: Pull short snippets of the best moments from your webinar and post them. They should be 30 to 90 seconds long and include your branding. Add captions and relevant hashtags.
  
  
• Blog Post Or Article: You can turn the key points of your webinar into a blog post or article about 1000 words long.
  
  Add a hook and let your audience know that there is more, and redirect them to your product or the full webinar. Add relevant SEO keywords and end your article with a clear CTA. 
  
  
• Email Series: Split your webinar into 3 to 5 sections (or however many key points you’ve had in it) and turn each key point into a separate value-driven email. Include teasers of your product in each email and have a strong CTA in the final email.
  
  
• Mini Course Or Bonus Content: Take the main points you’ve touched on during your webinar and expand on them, turning each one into a mini course or a bonus video.
  
  Use this new content as a lead magnet, post it on YouTube, or host the course on a platform like Teachable or Udemy. 
  
  

Closing Remarks 

Webinars are a great tool for selling info products and services – they let you build trust and and connection directly with your audience, share your expertise, and position yourself as an authority in your niche. 

Webinars blend two of the main components that drive sales for info product businesses – education and persuasion. When you offer value upfront (teach your audience something useful) people are more inclined to give your paid product a chance. 

The trick is to give away enough value to build trust while leaving your audience curious and motivated to receive the full solution your paid product provides.

You can use tools as simple as Zoom or platforms like WebinarFuel, GoTo, EverWebinar, and LiveWebinar. Automate as much as possible and repurpose your webinars for an even higher return on investment (ROI). 

That being said, subscribe to Vavoza Insider and stay tuned for actionable marketing insights weekly. 

Always Be A VIP! 

– Steph