Social Commerce For Info Products

First off – what is Social Commerce? 

Social Commerce refers to the process of buying and selling products and services through social media platforms. 

With social commerce, users can research and purchase the product or service within the social media app of choice without ever leaving it. 

People spend a lot of time on social media, whether it is to pass the time, catch up on the latest news, or learn something new. Social commerce simply makes the experience of an online transaction seamless, combining it with the social elements of platforms like Facebook, TikTok, Instagram, and others. 

So, how can you implement this strategy for your digital product business? You’ll find out if you keep reading!

Key Elements Of Social Commerce 

Just like any other marketing strategy, social commerce consists of multiple features and elements that, when combined, lead to great results for businesses. Let’s explore some of these elements. 

• Social Media Platforms: Most social media platforms have the necessary integrations to help with social commerce.
  
  Some of the platforms that best complement and facilitate the sale of info products, like e-books, courses, PDFs, and other digital goods are TikTok, Instagram, Facebook, YouTube, and Reddit, which leads us to the next bullet…
  
  
• Shoppable Posts, Product Tags, And Direct Purchase Links: Platforms like TikTok, Facebook, and Instagram allow you to tag your info products in your posts, videos, and stories.
  
  You can also paste a direct purchase link in your profile, leading to a sign-up or check-out page.
  
  
• In-App Checkouts: The whole point of social commerce. Giving users the ability to complete the transaction within the social media platform makes the experience more natural and less forced, rather than redirecting them from site to site.
  
  
• User-Generated Content (UGC): Social proof and user-generated content are essential parts of the social commerce strategy, as many people rely on reviews, comments, and testimonials when purchasing anything.
  
  UGC is also resharable and can be used as part of your content strategy – you can tag the highlighted product or service in the testimonial. 
  
  

These are the main elements of a successful social commerce strategy. Your product has to be presented on the proper social media platforms, which allow for product tags, shoppable posts, shareable content, and in-app checkouts. 

Social Commerce For Your Info Product Business: Pro Tips 

Now, let’s explore how you can use social commerce to market and scale your digital business. 

• Leverage Influencer Marketing: Collaborate with influencers to increase your product’s exposure and engagement.
  
  Influencers already have a loyal following and a community that considers them a reliable source for information about their niche, and leveraging that can bring new leads and sales to your business.
  
  To learn how to find and work with micro-influencers, check out this article!
  
  
• Create A Community: This may take some time to build; however, having a community of people interested in your niche is an effective way to grow and scale your business.
  
  You can start by creating private (or not) groups on Facebook, Discord, and Reddit. Once people start joining and sharing their stories and experiences, you can engage back with them, and nurture these newly acquired connections.
  
  Ask relevant questions, offer valuable information, and leverage their feedback and suggestions to improve and recommend your products or services to them. 
  
  
• Allow The Community To Earn: Part of what you could do with a community, influencers, and the general public is offer them an opportunity to make money through referrals or affiliate links.
  
  That way, they can do the groundwork of acquiring new leads and making sales for your business.
  
  You can also offer exclusive discounts, presents, or free goods as a reward for bringing new business to your company.
  
  
• Leverage Live Streaming: Social media platforms like TikTok Live, Facebook Live, and Instagram Live are great places to interact with your audience and introduce them to your digital products in real time.
  
  Live sessions or webinars allow you to engage with your audience by answering their questions, offering valuable information about your product, service, or niche, and hosting sales events.
  
  
• Create Seamless Quality Content: Your content shouldn’t force anything down anyone’s throat. Instead, your content should be value-driven and align with your niche.
  
  Storytelling and educational content are most appropriate when it comes to digital goods. Within your story, you can link your products and share testimonials of those who have already purchased them.
  
  While the sale shouldn’t feel forced, make sure to include clear Call-to-Actions (CTAs) in your posts, stories, and videos.
  
  
• Exclusive Offers And Discounts: You can run promotions and offer exclusive deals, discounts, and freebies only available to your social media followers.
  
  For example, you could offer a special code or create a separate link that is only available to those who follow your account.
  
  You can also create a sense of urgency by leveraging Instagram’s countdown feature and creating a buzz around a limited-time offer.
  
  By the way, exclusive offers and discounts can also serve as powerful lead magnets for your business in the future – happy customers are likely to return to purchase additional and more expensive products and services.
  
  
• In-App Purchases: Make sure that users can sign up for a service, schedule a consultation, or purchase your product without leaving the social media app.
  
  It is also essential to ensure people gain instant access to whatever they’ve purchased.
  
  

Closing Remarks 

Using social commerce to promote and sell your digital goods is a powerful and effective way to scale your business.

Social media is an integral part of most people’s lives, and most social media platforms provide all of the necessary tools and integrations for businesses to create a seamless transaction experience for regular users, which is what social commerce is all about.

Having quality content, establishing communities or leveraging influencers, sharing educational information, allowing users to earn, and making it easy to complete a transaction and gain instant access are all important parts of this tactic.

Of course, as you already know, none of these matter unless your content is tailored toward the correct target audience, so establishing that should always be one of your first priorities. 

If you wish to receive more actionable and effective marketing tips that help you scale your business, subscribe to Vavoza Insider and stay tuned. 

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–Steph